Warner Bros. Entertainment and DC Entertainment announced plans to honour Superman – the world’s first superhero – in celebration of the character’s 75th anniversary.
Kevin Tsujihara, Warner Bros’ CEO announced that the companies are kicking off a year-long celebration, including a new commemorative Superman 75th anniversary logo as well as an animated short produced by Zack Snyder, chronicling Superman’s 75-year history. A sneak peek of this short is planned for the San Diego Comic-Con International in July, and the finished version will debut late this summer.
Tsujihara stated, “Warner Bros. is privileged to be home to the global Superman brand, which has had an unparalleled impact on popular culture for 75 years. We are proud to commemorate this milestone with exciting entertainment across the entire Studio and across the globe, ensuring this enduring icon reaches new generations of audiences.”
“It’s a great honour for all of us involved in ‘Man of Steel’ to carry on the tradition of Superman for longtime fans as well as a new generation of moviegoers,” director Zack Snyder said. “I’m so excited to share the movie with them and to be a part of this celebration.”
The new logo looks pretty badass, with a silhouette of the Man of Steel in red and blue, and the words ’75 Years’ in block-style lettering. The mark will be rolled out by all divisions of both companies on Superman-related promotions and products. DC will be the first to feature the new logo on the upcoming ‘Superman Unchained’ comic book by artist Jim Lee and writer Scott Snyder, on sale 12 June 2013.
‘Superman is undeniably the greatest Super Hero in the world and likely the most influential comic book character of all time,” according to Diane Nelson, President of DC Entertainment. “In addition to being an enduring presence in pop culture for the last 75 years, he continues to be a commanding global icon. DC Entertainment and all of Warner Bros. look forward to celebrating this important, year-long anniversary for Superman.’
DC Entertainment and the Studio’s various divisions will mark the anniversary with a range of events and products, kicking off with the release of the much-anticipated summer blockbuster ‘Man of Steel,’ opening in cinemas nationwide on 14 June 2013.
Jeff Robinov, President of Warner Bros. Pictures Group, stated, ‘Superman is a larger-than-life figure, making the big screen the perfect place to experience his adventures, and ‘Man of Steel’ delivers with first-rate story-telling that is broadly entertaining. It couldn’t be more fitting that the centrepiece of our summer slate hits theaters during this commemorative year.’
Superman fans can also look forward to much more, including:
- ‘Injustice: Gods Among Us,’ a new fighting game some of the most popular DC Comics Super Heroes and Super-Villains such as Superman and Lex Luthor, was released on April 16, 2013.
- “Superman: Unbound,” an all-new DC Universe Animated Original Movie that pits Superman against Brainiac, was released on May 7, 2013.
- “Man of Steel” and Superman products, including toys, costumes, apparel, party stuffs and more are now available for fans of all ages.
- “Superman Unchained,” a new comic book series that centres on a mystery that is frustrating the hero ultimately revealing a brand-new villain, debuts on June 12, 2013.
- “Infinite Crisis,” an all-new player vs. player online game set in the DC Multiverse, a world in which familiar DC Comics characters such as Superman have been re-imagined in some pretty awesome ways, debuts in the fall of 2013.
- “DC Nation: Superman Shorts,” a series of all-new Superman-themed animated shorts produced by Warner Bros. Animation, will air on Cartoon Network’s DC Nation throughout the year.
DC Entertainment’s ‘We Can Be Heroes‘ campaign launches its second crowdfunding project in June 2013 focused on Superman and featuring one-of-a-kind experiences and limited edition merchandise to fans.
To stay up-to-date on all things Superman and the celebration activities, please visit www.Superman75.com.
